Grupo Flor Making The Rounds

Premier Cannabis Event – Hall of Flowers

We recently participated in the Hall of Flowers event, a B2B cannabis trade show held in Santa Rosa, California with over 200 highly-curated innovative brands and distributors, a handful of high-profile product launches, and five panels stacked with A-list speakers like branding expert Gary Vaynerchuk and talk show host Chelsea Handler.

It was the perfect venue to showcase our distributed brands such as Opus Nectar, TKO, Packwoods, Leune, Fog City Farms and our top selling flower, Smoke Stacks. We also discovered exciting new brands to incorporate into the inventory of our first California retail store, East of Eden Cannabis Co.

“Hall of Flowers is one of the most highly attended and unique events in the industry, focused on businesses to business relationships. It was incredible to see where the industry has come in it’s creative packaging solutions and powerful branding that are pushing the boundaries while remaining compliant,” said Paul Henderson, Grupo Flor CEO. “The Hall of Flowers is a special event with a collaborative environment where like-minded brands, creators, experts, and innovators contribute to the cultural significance of marketing and branding cannabis during this nascent time.”

Cannabis is Communal

Our partner brand, Old Pal, launched in 2018 with the promise of providing classic shareable cannabis to the masses. Since then, the brand has become a household name with an inclusive identity rooted in the simple, enjoyable act of sharing a joint. The lifestyle surrounding it has grown to include some of the most talked about art, music, design and fashion events along with growing statewide recognition through billboard campaigns, advertising, and marketing. Old Pal is positioning itself to be one of the first national cannabis brands with distribution in key legal states like California and Oregon.

Visit Old Pals website!

Our Executive Team Making the Rounds

This month, Chairman and Co-Founder Gavin Kogan was a panelist at the California Cannabis Summit ’19 in Santa Cruz, California, where he spoke about vertical integration and Grupo Flor’s supply chain ecosystem.

CEO, Paul Henderson, was a panelist on the “Opportunities in Europe and Other International Markets” session at the 3rd Institutional Capital & Cannabis Conference in Los Angeles, California.

Creating New Jobs in our Community
Meet some of the new faces at Grupo Flor

Steven Cuhna
Director of Operations & Logistics
Steve joins us from Growers Express in Salinas where he began with
the development of an inventory management system and more recently,
successfully headed up the company’s first venture into the frozen / IQF vegetable space. Steve is a Monterey native and has his MBA from Humboldt State University.


Dawn Hatzell
HR & Payroll Coordinator
Dawn joins Grupo Flor as a full time employee, after consulting on a part time basis. She acts as human resource support for hourly employees, and is in charge of payroll for the entire company. Dawn is working on her BA degree in Human Resources and plans to graduate this summer.

Alan Phulps
Genetics Program Manager
Alan brings over 25 years of cannabis cultivation and breeding experience and a vast collection of unique and exclusive genetics expertise. He joins us from Verdant, a genomics-driven cannabis genetics company. Alan received his B.A. from University of California, Berkeley.

Emerson Palmer
Dispensary Manager
Emerson cut his teeth on the cannabis industry at The Apothecarium, one of San Francisco’s most high-end dispensaries, where he was quickly promoted to Manager. Part of his role at Grupo Flor will be bringing more cannabis integrated education programs to the company and the community.

Christine Roach
Assistance Finance Controller
Christine joins us most recently from Lansmont Corporation and brings with her 9 years of finance and accounting experience as a Controller and over 20 years of operations experience in the food manufacturing industry. She has a Bachelors in Business Administration and Accounting from the University of Phoenix International Business School and a Masters of Science in Accounting from Keller School of Management.

Desiree Garcia
Corporate Buyer
Desiree is a Santa Cruz native and joins Grupo Flor after a 17-year career in the manufacturing industry at RW Garcia – a family-owned and operated artisan maker of high-quality organic products. Desiree began her career in accounting working her way to Senior Corporate Buyer.

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