East of Eden Cannabis Co.'s Grand Opening and other Grupo Flor News!


Please Join us for our Grand Opening of East of Eden Cannabis Co.
Our doors are open, but our official Grand Opening is scheduled forSaturday, November 3, 2018, at 10:00 a.m. at 514 Work Street, Salinas, California.
This is the first of several East of Eden Cannabis Co. retail stores planned across the State of California.
“After a long road, we are thrilled that our doors are finally open, and we are now able to serve the residents of Salinas, the Central Coast and beyond. East of Eden Cannabis Co. plans to be an integral part of the community and economic development of this region, providing over 110 jobs between our supply chain operations,” said Paul Henderson, Grupo Flor CEO.
East of Eden Cannabis Co.’s 4,500 sq. ft. facility is conveniently located off Highway 101 at the John Street exit. Offering unparalleled service and a customized experience, clients discover a unique setting unlike many cannabis retail stores, with a well-lit, airy and spacious environment designed with comfort in mind. Clients are greeted by sales associates, eager to educate while encouraging the freedom of exploration.
“We strive to create a unique model, unlike other cannabis retail stores. Critical elements of great retail design converge with the unique display needs of cannabis products to create an atmosphere that allows for exceptional service to the customers. Clients can efficiently shop and move to checkout within minutes,” said Mike Bitar, President of East of Eden Cannabis Co. and Co-Founder of Grupo Flor.

Grupo Flor’s Paul Henderso & Gavin Kogan to Moderate Workshops at the 2018 Monterey Cannabis Summit
Building California Brands – Moderator: Gavin Kogan, Chief Branding Office & Co-Founder of Grupo Flor
Marketing and branding is what is going to lead the evolution of the California cannabis industry. This panel will discuss the importance of marketing and branding California cannabis companies and products in an industry rife with hurdles. You’ll hear from marketing pioneers who have creatively forged ahead building and launching brands and products throughout the state. The panel will also explore innovative approaches on how to differentiate your brand based upon positioning the benefits of the region.
The Commerce of Cannabis: Investing and Raising Capital – Moderator: Paul Henderson, CEO, Grupo Flor
This panel will focus on the wide range of funding opportunities for both large and small-scale cannabis businesses and the realities that ensue in these types of partnerships. The panelists will discuss the legal responsibilities and ramifications for both the investors and the invested party; what potential investors are looking for and expect from these investments, and; the types of investments to pursue, whether it’s for start-up, expansion and/or upgrading purposes.

Federal Legislative Look
According to Pew Research Center, about six-in-ten Americans (62%) say the use of marijuana should be legalized, reflecting a steady increase over the past decade. The share of U.S. adults who support marijuana legalization is little changed from about a year ago – when 61% favored it – but it is double what it was in 2000 (31%). Read more… 

State Legislative Look
California’s proposed marijuana business regulations continue to evolve, this time in an updated draft of permanent industry rules released on October 19 by state officials.
The proposed rules – from the state’s Bureau of Cannabis Control, Department of Food and Agriculture and Department of Public Health – touch on areas including marijuana delivery, packaging and events.  Read more… 

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