The Greenhouse Blog

Meet the Newest Member of Senior Management

Laura Pruneda is Grupo Flor’s new Controller and a seasoned CPA having worked in various industries including agriculture, fine arts, real estate, banking and also has Big 4 audit experience. In this ever-changing and dynamic industry, Laura’s expertise combined with her strategic approach is a great asset to Grupo Flor. Laura is involved in all aspects of financial […]

Fresh Perspective: An interview with Millay Kogan

What’s your role at Grupo Flor? It’s changing all the time, but technically it’s HR and Legal Operations. Right now I’m working under Gavin mostly, who is Grupo Flor’s General Counsel (and also my brother!), to set up a lot of the legal and HR procedures, and to make sure processes are in place. I’m […]

4 Common Questions About Investing In Cannabis

It’s been 168 years since the gold rush and with legalization of cannabis California, Grupo Flor is smack dab in the middle of a well publicised “green rush.” This is energizing a whole new crop of investment and participation interest in cannabis. It seems whether we’re at a local basketball game or dinner party, whenever […]

Grupo Flor CEO Shares 5 Takeaways From SoCal Investors Forum on Attracting Investors

Grupo Flor’s CEO, Paul Henderson, was a panelist at the Southern California Cannabis Investment Forum where he and top industry leaders shared their collective wisdom with 250 plus people. Now with legal adult-use cannabis sales in California less than three weeks away, Paul Henderson shares his top 5 Takeaways from the SoCal Cannabis Forum for […]

Cannabis Attorney and Industry Expert, Hilary Bricken, Talks Emergency Cannabis Regulations

California’s Bureau of Cannabis Control (along with its Departments of Public Health and Food and Agriculture) dropped their much-anticipated emergency rules (see here, here, and here) to fully implement the Medicinal and Adult-Use Cannabis Regulation and Safety Act in California. The agencies kept a lot of what we saw from the withdrawn rules under the Medical Cannabis Regulation and Safety Act (MCRSA) […]

Grupo Flor Expands Its Executive Team

Steve Podell joined Grupo Flor to oversee the retail and distribution of the dispensaries and licensed product. In addition, Steve is focused on developing strategic sales plans based upon company goals and ensuring customer satisfaction in all brand touch points. Prior to joining Grupo Flor, Steve was an executive at Cypress Consulting where he helped […]

From Silicon Valley To Salinas Valley – Grupo Flor Hires Former Apple Finance Manager As CEO

Grupo Flor and its family of cannabis companies, announced the appointment of Paul Henderson as Chief Executive Officer. Prior to joining Grupo Flor, Paul served as the Chief Financial Officer at Indus Holding Company, a cannabis manufacturer where he helped guide them through a vertical integration strategy. Prior to Indus, Paul served as the Worldwide […]

Grupo Flor’s Co-founders added to the Upstart 50 List of Bay Area Top Business Creators

The San Francisco Business Times and Silicon Valley Business Journal will honor Grupo Flor’s Co-founders, Mike Bitar and Gavin Kogan as part of the Bay Area’s Upstart 50, which celebrates innovative, disruptive and creative business professionals. The Upstart 50 Event will be held the evening of Tuesday, September 12, 2017, at the Nasdaq Entrepreneurial Center. […]

Why Ag Tech?

“To a hammer, everything’s a nail,” goes the saying. The problem with the deep focus on a subject is that everything starts to filter through that lens. On the upside, however, is that unexpected connections arise that before weren’t immediately obvious.

Such was the case at the end of June 2017 when 50 or so agriculture technology evangelists from around the world walked off the Forbes Ag Tech Summit tour bus onto Grupo Flor’s cannabis production facilities near Salinas, California.

Please Send Money

Coming immediately around the bend at California’s cannabis operators is a massive onslaught of regulatory detail that will require millions of dollars to navigate to compliance. Regulators seem to think there’s plenty of cash in cannabis to make this happen from the “starting line” regulations they have crafted. To be honest, I’m not so sure. […]

Some Pre-Dawn Advice

Just before the dawn of California’s regulated cannabis environment a lot remains uncertain, but one thing is dead certain, a great number of today’s operators will not survive these next few years of transition – not because they can’t produce great product, but because they don’t know how to meet the administrative demands of a […]

For Entrepreneurs

Most cannabis entrepreneurs share three core desires: (a) to further compassionate care & patient marijuana access, (b) to pursue social justice goals, such as dismantling the violent Prison Industrial Complex, and (c) to play a meaningful part in building an entirely new American industry from scratch. All of us share these desires and each core desire […]

Cannabis Conflicts 101

With our industry roaring forward into 2016 under the new Medical Marijuana Regulation & Safety Act (the “Safety Act”), there is a literal frenzy of partnerships, licensing relationships, distribution deals and all manner of business relationships being struck throughout the state. I know because I’ve struck some of those deals, and guided others. With lovers, friends […]