A New Era For Grupo Flor

With the New Year well underway, we enter a new era – right smack dab in the center of the biggest legal, adult-use marijuana market in the world. At Grupo Flor, we’ve hit the ground running with plenty of great news to share…


But first, why Grupo Flor?
If you’ve been around this thing for a minute, you know the California cannabis marketplace is severely fractured and regional. Grupo Flor’s goal has been to create a regional “ecosystem” that is strong in a diversity of relationships… READ MORE



Seed to Store Model
Grupo Flor’s family of cannabis companies, both subsidiaries and affiliates, have all received permits in cultivation, manufacturing, retail dispensary and distribution. By having permits in all areas of the cannabis supply chain…READ MORE

Open for Business (almost)
Grupo Flor affiliate East of Eden Cannabis Co. will open its flagship retail dispensary in Salinas, California in the next few months. While East of Eden will offer top high-quality brands from across the entire state, the store will showcase a vast selection of best-in-class products grown and produced just a few short miles away.
“Being in the heart of the Salinas Valley, we are working hard to ensure that our space reflects the local community. We hope to open our doors to the public in late March, where we are committed to providing the highest quality, all natural, pesticide free and tested products.” Steve Podell, President of East of Eden


Fueling Grupo Flor’s Growth
Grupo Flor is excited to have secured much of the capital needed to complete facility build-outs, fuel hiring, purchase compliance technology and launch partnership brands through Grupo Flor’s affiliate distribution arm, Flor X, Inc.


Federal Legislative Look

We are also excited about a number of federal bills that seek to synthesize federal and state marijuana law. Among a handful of others, these five measures are pending in Congress that address some of the gaps once filled by the Cole memo…READ MORE



State Legislative Look 

After Jerry Brown swatted down the beehive of legislation that tried to show up at the end of 2017, things are calmer this start of 2018, with more emphasis on refining the regulated marketplace at the division levels of the Bureau and various departments handling different aspects of the supply chain. We are particularly excited about some negotiations underway that could change child proof packaging laws and maybe, just maybe, (fingers crossed) eliminate the difficult Adult Use and Medical distinction in the supply chain before it gets to the dispensary counter. We will keep you posted.


Local Legislative Look
If you have not yet, please join the Monterey County Cannabis Industry Association (“MCCIA”) which was created to advocate and promote all aspects of the industry. MCCIA is providing much needed industry representation, education and leadership throughout the region. If for no other reason, consider this one word: tax…READ MORE