Meet the Newest Member of Senior Management

Laura Pruneda is Grupo Flor’s new Controller and a seasoned CPA having worked in various industries including agriculture, fine arts, real estate, banking and also has Big 4 audit experience. In this ever-changing and dynamic industry, Laura’s expertise combined with her strategic approach is a great asset to Grupo Flor.

Laura is involved in all aspects of financial and accounting functions which includes financial reporting, policy and procedures, systems, compliance, taxes, budgeting, and analysis. She has an undergraduate at Stanford where she studied Industrial Engineering and was a varsity collegiate athlete on the softball team. Laura did her graduate work at UCLA in Latin American Studies and Accounting.

“It is an exciting opportunity to be on the forefront of an industry like cannabis that will help shape California’s history and I couldn’t be more thrilled to be apart of a company like Grupo Flor with its extraordinary leadership team and inspiring vision, ” said Laura Pruneda, Grupo Flor, Controller. “At this point in my life, I am selective about where I invest my professional energy and where I align myself. Upon receiving an offer of employment, I responded, ‘You had me a hello.'”