The Future Is Bright

It’s been 168 years since the gold rush and with legalization of cannabis California, Grupo Flor is smack dab in the middle of a well publicized “green rush.” This is energizing a whole new crop of investment and participation interest in cannabis. It seems whether we’re at a local basketball game or dinner party, whenever someone hears that we’re in the cannabis industry, the first questions is, How do I get involved? This is usually followed by a litany of questions about investing in cannabis and Grupo Flor’s activities.


The Future Is Bright

Despite what is considered to be an unfriendly administration in Washington D.C., nine states and the District of Columbia now allow for recreational marijuana use, and thirty allow for medical use. Twelve states are poised to join the marijuana legalization wave this year, with more possibly joining as legislative sessions continue. Public support for marijuana legalization reached new highs in 2017. A Gallup poll showed that 64% of Americans favor legalization, and a majority of Republicans back it for the first time. Vermont became the first state to legalize marijuana through the legislature rather than a ballot initiative, in January of 2018. There is a distinct rolling out of increased regulatory acceptance of the cannabis industry throughout the nation.


Spring Boasts Big Yields
With less than a month from the first official day of spring, our first harvests have been soaking up the extra sunlight and will bring the biggest yields yet. Our team of cultivation specialists have been festidigiously perfecting all stages of the plant life cycle from nursery to vegetation to flowering – and are always focused on the golden goal of the highest quality production at the most efficient cost. Our farms are generating highly sought after strains with unique genetics that bode frosty buds with high terpene counts and high cannabinoid levels.
“We’re about three weeks away from our biggest yield yet. It’s our boutique style grow with an emphasis on commercial scale processes, sustainable power and water systems, state-of-the-art facilities development, and clean cultivation practices that enable us to grow cost-efficient high quality consumer safe products,” said Omar Bitar, Co-Founder of Grupo Flor and President of Flor Cultivation.

Federal Legislative Look
The federal picture may at first seem dim in the wake of AG Jeff Sessions decision to revoke the Cole Memorandum (an enforcement priority statement that took a hands off approach on states regulating cannabis.) However, within the industry, this move is also considered valuable because it gives developing enterprises more breathing room to increase their value and stabilize operations before larger, well capitalized companies enter the industry.

Local Look
Monterey County has taken the lead, becoming one of the first to join a statewide oversight agency aimed at collecting regulatory data and improving access to financial services for the emerging industry.The Board of Supervisors unanimously approved a joint powers agreement establishing the California Cannabis Authority, becoming just the second County to do so after San Luis Obispo County.
Backed by the California State Association of Counties, the Authority has made its main goal developing and managing a statewide data platform to gather, collect and analyze a variety of cannabis industry information (including cultivation, track and trace, point of sales, taxation, and local and state regulatory data). The data collection will be designed to help local governments ensure regulatory compliance and provide necessary information for banks wanting to work with the industry.

A New Era For Grupo Flor

With the New Year well underway, we enter a new era – right smack dab in the center of the biggest legal, adult-use marijuana market in the world. At Grupo Flor, we’ve hit the ground running with plenty of great news to share…


But first, why Grupo Flor?
If you’ve been around this thing for a minute, you know the California cannabis marketplace is severely fractured and regional. Grupo Flor’s goal has been to create a regional “ecosystem” that is strong in a diversity of relationships… READ MORE



Seed to Store Model
Grupo Flor’s family of cannabis companies, both subsidiaries and affiliates, have all received permits in cultivation, manufacturing, retail dispensary and distribution. By having permits in all areas of the cannabis supply chain…READ MORE

Open for Business (almost)
Grupo Flor affiliate East of Eden Cannabis Co. will open its flagship retail dispensary in Salinas, California in the next few months. While East of Eden will offer top high-quality brands from across the entire state, the store will showcase a vast selection of best-in-class products grown and produced just a few short miles away.
“Being in the heart of the Salinas Valley, we are working hard to ensure that our space reflects the local community. We hope to open our doors to the public in late March, where we are committed to providing the highest quality, all natural, pesticide free and tested products.” Steve Podell, President of East of Eden


Fueling Grupo Flor’s Growth
Grupo Flor is excited to have secured much of the capital needed to complete facility build-outs, fuel hiring, purchase compliance technology and launch partnership brands through Grupo Flor’s affiliate distribution arm, Flor X, Inc.


Federal Legislative Look

We are also excited about a number of federal bills that seek to synthesize federal and state marijuana law. Among a handful of others, these five measures are pending in Congress that address some of the gaps once filled by the Cole memo…READ MORE



State Legislative Look 

After Jerry Brown swatted down the beehive of legislation that tried to show up at the end of 2017, things are calmer this start of 2018, with more emphasis on refining the regulated marketplace at the division levels of the Bureau and various departments handling different aspects of the supply chain. We are particularly excited about some negotiations underway that could change child proof packaging laws and maybe, just maybe, (fingers crossed) eliminate the difficult Adult Use and Medical distinction in the supply chain before it gets to the dispensary counter. We will keep you posted.


Local Legislative Look
If you have not yet, please join the Monterey County Cannabis Industry Association (“MCCIA”) which was created to advocate and promote all aspects of the industry. MCCIA is providing much needed industry representation, education and leadership throughout the region. If for no other reason, consider this one word: tax…READ MORE